As Senior Manager of Editorial Social Video, I lead a national team of senior producers reimagining Yahoo’s video presence across our News, Entertainment + Lifestyle brands.
Some highlights (so far!):
Drove a 174% year-over-year increase in views, reaching tens of millions of users each month across key social platforms like Instagram and TikTok.
Designed newsroom-wide trainings and documentation on social video best practices — from writing and shooting to editing and packaging.
Partnered with the Yahoo Creators team to bring social videos from external creators into Yahoo’s feeds, expanding our storytelling ecosystem.
Developed and executed video extensions for top talent partnerships, including Nick DiGiovanni, Amy Robach & T.J. Holmes, and Big Little Feelings.
Oversee video programming for key video campaigns, including Yahoo Entertainment’s first sponsored social video series — an Oscars package with Alfa Romeo
My work @ Yahoo 💻
Follow @YahooNews and @YahooEntertainment for more.
Some of our team’s work:
WATCH 🎥
WATCH 🎥
Credit:
SAM MATTHEWS
Credit:
SAM MATTHEWSWATCH 🎥
WATCH 🎥
Credit:
kelsey weekman,
eric duranCredit:
ERIC DURANWATCH 🎥
Credit:
TIARA CHIARAMONTE,
LUKE BROOKS