I lead a national, senior-level team of producers and editors tasked with reimagining what Yahoo’s News, Entertainment, and Lifestyle brands look like across platforms.

Some highlights (so far!):

• Doubled viewership year-over-year, with content now reaching tens of millions of users each month across key platforms such as TikTok, Instagram, YouTube, and Yahoo’s site + app

• Developed social programming for sponsored initiatives with major brands including Alfa Romeo, Walmart, and H&R Block

• Partnered with the Yahoo Creators team to promote expertise from external content creators and experts across Yahoo's social feeds

• Coached reporters on visual storytelling best practices, including trainings on AI-assisted tools such as Descript and Canva