My work @ The Associated Press 📹

As AP’s first head of digital + social video, I led a talented team of producers and curators across the world.

Some of the highlights:

  • Increased AP's YouTube channel by 1M subscribers YoY, in partnership with AP’s global video team.

  • Increased YouTube livestream views and revenue by 10x within a year's time. Shorts views also more than doubled YoY.

  • More than doubled the following of AP’s TikTok account YoY — becoming one of the fastest-growing news accounts, according to Press Gazette.

  • Increased our Instagram following by +30%, in collaboration with AP’s engagement team.

  • Served on the leadership for critical on-site events, including the 2024 Election and Paris Olympics.

  • Won a double Gramling Award for digital transformation efforts

And follow AP on YouTube, TikTok + Instagram.

Watch our team’s work here:

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Credit:
JACQUELYN MARTIN

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Credit:
NANDINI GUPTA
Credit:
amira borders

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