Hello.

I’m Casey. 👋

I'm an award-winning editorial leader with a decade of experience driving creative strategy across social and digital platforms. I build and train high-performing teams that deliver standout storytelling, visual innovation and audience growth.

All of my roles have been the first of their kind.That's because I love leading teams, launching products and using visual storytelling to reach new audiences.


My career arc
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At Yahoo, I lead the Social Video team for our News, Entertainment and Lifestyle brands — overseeing both day-to-day content operations and long-term social strategy. Our work reaches tens of millions each month and our efforts have driven a 174% increase in social video views YoY.

Previously, I was Head of Digital + Social Video at The Associated Press, where I built a global team of producers and curators who helped reinvent AP’s visual identity across platforms. We featured 200+ journalists on-camera and drove record-level engagement on platforms including YouTube, TikTok, Instagram and APNews.com.

Earlier, at The Washington Post, I trained hundreds of reporters in visual storytelling. My social video work was also recognized with the inaugural Webby Award for “Best Use of Vertical Video” across all media niches.

Before that, as a producer at NBC News, I was part of the team that launched NBC News NOW — the network’s first 24/7 streaming channel — as well as Stay Tuned, the first daily news show on Snapchat.

Want to chat? 💬
DM me on LinkedIn or email me at casey.silvestri@gmail.com